Micro Learning Experience

Consumer mobile app · Online learning · EdTech
Service
Consumer
Client
Crehana
Date
12.1.21
OUR USERS

Busy learners who study during commutes, before bed, and in small time gaps

WHAT WE BUILT

With the rise of scrolling-inducing apps, we wanted to build a similar experience with a more positive outcome to make students spend more time learning through our app. User research revealed that most users wanted to study but felt they didn't have the time. Since scrolling is a behavior pattern already learned, we designed a reels-style micro learning experience: short, swipeable content snippets pulled from existing courses and these were matched to the user's interests. Users could browse, sample a course in under a minute. The format turned passive scrolling into active discovery.

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