Event Builder Tool
Our users
Owned UX flows, UI design, component architecture, interaction design, UX writing, edge case auditing, and developer handoff. Collaborated closely with PM on feature specs.
Our users
Event organizers, venue managers, DJs were not tech people. They're busy, often managing multiple events at once, and rarely have all the details locked in when they start building an event.
Our problem
Our event creator v2 wasn't flexible enough. Every section lineup, tables, disclosure, promotional video was laid out upfront. The page was long and heavy. Organizers were left with this incomplete feeling before publishing, even when those sections were entirely optional. And as the platform grew, we added more features that didn't fit well as inline fields on an already-crowded page.
Service
UX/UI Design
Client
Event Builder Tool
Date
10.10.25
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