RASA Consumer App
RASA is a social events platform for people who enjoy community and share a passion for electronic music. RASA was already an event production company operating in cities like San Francisco and Los Angeles. I joined at the start of their new venture, a technology platform built to systematize what had always made their events work. Building the app was the first step: creating a product that could later scale.
When I joined the project, one engineer had built the first version. The product worked functionally but had no visual identity, no design system, and no consistent experience across screens. We were also working under real constraints: limited budget, tight deadlines, and a requirement to ship as a web app instead of native. The product had to grow up fast.
A visual identity pulled from the events themselves
The logo already existed. Everything else was open for discussion. RASA had a very strong identity in every event they produced. It was important to carry that visual identity into the app. RASA's signature purple-blue lasers, the themes and deep atmosphere the founder brought to every venue, a rich darkness lit from within. The color system was directly inspired from that.
Onboarding & Sign up
We built an onboarding and sign-up flow, knowing this would be the first contact many users had with RASA.
The event page and ticketed checkout
The event page is at the heart of the product. RASA posters took center stage, and the event page had to adapt to every theme an organizer might bring. The transition from event page to checkout was meant to feel like one continuous experience. Checkout was built with two considerations: tiered ticket types for marketing purposes, and bundled passes for special events with add-ons.
RSVP events
Not every RASA event is ticketed. We quickly had the need to create an RSVP event type. This introduced an approval mechanic: users request to attend, organizers review and approve. I designed the request state, the pending state, and the confirmation moment as a distinct flow that felt intentional without feeling cold.
Your Passes
Once a user has a ticket or an approved RSVP, the pass becomes their relationship with the event. I designed the passes section to consolidate every event a user is attending. Two things worth noting: we added sponsor visibility within the pass experience, and we built in a pass upgrade option. That upgrade prompt alone consistently generated around 15% additional revenue per event. This was a small design decision with a direct business return.
